Ecommerce built for selling.
We build ecommerce stores that actually convert visitors into buyers. Fast product pages, smooth checkout, proper integrations with inventory, payments and shipping. All on a platform that fits your business, not the other way around.
Four parts that decide whether a store actually sells.
Ecommerce is not throwing products onto a template and hoping. It is four parts that need to work together so visitors become customers and customers come back.
The right platform and structure
WooCommerce, Shopify or a custom build all have strengths and weaknesses. We choose the platform based on your product catalogue, your integrations and how you want to work, not on what happens to be most popular right now.
- Platform choice with business logic at the centre
- Clear information architecture and product structure
- A technical foundation that handles new requirements over time
Conversion and customer journey
Every step in the store is built to reduce friction. Fast loading times, clear product pages, smooth checkout, the right payment options and everything in between. Every extra click costs you sales.
- Product pages that support decisions
- Checkout without unnecessary friction
- Conversion-focused follow-up and improvement
Integrations and business flows
An ecommerce store rarely operates on its own. We build proper integrations with inventory systems, accounting, shipping and payments, so the entire chain from click to delivery works without manual steps or human error.
- ERP, WMS and payments in sync
- Less manual work in day-to-day operations
- Stable data across systems and teams
Scalability and long-term development
A store is never finished. We build with scalability in mind from the start and keep optimising over time. Security, performance, new features and ongoing improvements based on real data, not guesswork.
- Architecture that handles expansion
- A plan for continued development and prioritisation
- Support for D2C, B2B and headless when the need arises
When does ecommerce fit for you?
Not every company needs an advanced ecommerce build. For some, a standard template is enough. For others, it becomes more expensive to stay put than to rebuild. We tell you plainly which one applies.
You are starting or rebuilding your store
For new ecommerce businesses, the most important thing is to start with the right foundation. The wrong platform choice at the beginning can cost years of headaches later. We help you choose and build based on what you are actually going to sell.
You have outgrown your current setup
When checkout converts poorly, the site is slow or the platform no longer supports what you need, it is often time to review the whole picture. Patching costs more than rebuilding in the long run.
You need better checkout and conversion
Abandoned carts are one of the biggest lost revenue sources in ecommerce. We optimise checkout with the right payments, the right flows and the right design so more people complete the purchase instead of dropping off.
You need integrations with business systems
When orders have to be moved manually, stock levels do not match or invoices have to be created by hand, what you have is not an ecommerce store, it is a full-time job. The right integrations solve that straight away.
You want to build a more advanced ecommerce structure
When sales grow, the requirements change fast. What worked at 50 orders a month rarely works at 5,000. We build with scalability from the start, so you do not have to rebuild every time you double your turnover.
Different business goals need different setups.
Ecommerce looks different depending on what you sell and to whom. A B2C store is built differently from a B2B portal. We adapt both platform and setup to your business model.
D2C sales
Direct-to-consumer stores built to maximise sales and brand experience. We build platforms that let you own the customer relationship from first click to repeat purchase.
B2B ecommerce
For business customers with specific requirements around price lists, credit payments, quick order lists and logged-in catalogues. We build stores that B2B buyers actually want to use instead of work around.
Complex product catalogues
For stores with thousands of products, variants, configurators or specialised filters. We build systems that handle complexity without the store owner needing to be a programmer to add a product.
Checkout and conversion optimisation
We optimise the final steps where most customers drop off. The right payment options, the right fields, the right language and the right timing can raise conversion sharply without you needing to increase traffic.
Headless and faster experiences
For clients who need total control over the experience. We build headless ecommerce with Next.js or similar, where frontend and backend are decoupled for maximum performance and flexibility.
International and multi-channel commerce
For stores selling across borders. Multiple languages, multiple currencies, local payments and correct tax handling. We build for international growth without technical shortcuts that fall apart over time.
The right choices first. The build later.
Most agencies start by choosing a platform and building from there. We do the opposite. First we understand your business model, your customers and your integrations. Then we choose the platform that actually fits. Otherwise you end up with a store that looks good but works against you.
The right business logic before platform choice
We start with how you sell, which customers you have and how the catalogue works. Only then do we choose a platform.
The right structure before design surfaces
Navigation, categories, product structure and data flows need to be right before design can create real business value.
The right checkout before scaling traffic
It is only when checkout works that it makes sense to scale traffic. Otherwise the cost becomes higher than it needs to be.
The right integrations before manual patching
We prioritise durable integrations with inventory, payments and business systems instead of temporary workarounds.
Priority
Four steps from first analysis to a store that delivers.
Business analysis and requirements
We start by understanding your business, your products, your customers and your existing systems. Without the right foundation, the rest of the project becomes an expensive series of course corrections.
Platform choice and design concept
We choose the platform and build a design concept that fits your business model. Everything is shown before a single line of code is written, so you can make decisions while it is still cheap to change.
Implementation and integration
We build the store, connect payments, shipping, inventory and all the other systems you work with. Everything is tested thoroughly before launch, not the day before.
Launch, optimisation and continued development
We handle the launch and stay around to optimise, develop further and build on. An ecommerce store is never finished, and often the first six months after launch is where most of the gains come from.
What our clients usually ask us.
It depends on your product catalogue, your integrations and how you want to work. WooCommerce suits flexibility and control, Shopify suits simplicity and fast launches, and custom builds suit more complex needs where standard platforms are not enough. We recommend what fits your situation, not what earns us the most.
Both are good. WooCommerce gives you full control and flexibility because it is built on WordPress. Shopify is faster to get started with and requires less maintenance. We choose based on your needs, your resources and how much control you want over the store in the long term.
Smaller WooCommerce or Shopify projects start around SEK 80,000 to 150,000. Larger custom builds with integrations and multiple markets are significantly higher. In a first call we go through your needs and give you a concrete proposal.
Both are possible and we choose what fits best. We often start with an analysis to see what works and what needs redoing. Patching a broken foundation is more expensive than rebuilding, but a good foundation is worth building on.
A simpler store usually takes 8 to 12 weeks from start to launch. Larger custom projects with complex integrations can take 4 to 6 months or more. We never promise fixed timelines without seeing your project.
We have experience with integrations to Fortnox, Visma, Pyramid, Ongoing, Unifaun, Bring, PostNord, Klarna and most systems Swedish ecommerce businesses use. If you have a system we have not seen before, we learn it.
Yes, and we recommend it. Ecommerce stores need ongoing security updates, plugin updates, monitoring and optimisation. An unattended WooCommerce store is a risk waiting to happen.
We build stores that comply with Swedish law and GDPR. Cookie consent, correct handling of customer data, secure payment flows and proper logging. Security is not an add-on service, it is a fundamental part of everything we deliver.
Areas where we go deeper.
Ecommerce is broad. For some businesses a full-service approach is enough. For others, a specific area needs to be built properly from the ground up. These are the ones we work with most often.
Shopify development
Shopify development, customisations and themes. We build stores that make the most of Shopify without getting trapped by its limits. Custom features, app integrations and optimisation for conversion.
WooCommerce development
WooCommerce development with custom themes, custom plugins and a stable foundation. For Swedish ecommerce businesses that want both WordPress flexibility and full control over the code.
Headless ecommerce
Decoupled builds where the frontend is built in React or Next.js and the backend is handled separately. For stores that need maximum performance and total control over the experience.
Product page optimisation
The product page is where the buying decision is made. We optimise layout, images, descriptions, reviews and every other element that affects whether the visitor clicks buy or leaves.
Payment setups
Klarna, Stripe, Adyen, Swish, card payments and everything in between. We set up the right payment options for your audience and make sure checkout converts instead of scaring customers away.
Checkout optimisation
The final step where the most customers disappear. We simplify, restructure and test different variants to maximise the number of completed purchases without losing quality.
B2B ecommerce
For business customers with requirements around price lists, credit payments, quick order lists and logged-in catalogues. We build B2B stores that are actually used instead of worked around.
Inventory management and WMS
Integration with Ongoing, Pyramid or other inventory systems. Real-time stock levels, automated order flows and no manual mistakes costing you customers.
Ecommerce redesign
For existing stores that need a fresh start. We take your current store and rebuild what is not working without losing what actually is. Migration, redesign and optimisation in one.
Ecommerce gets stronger with the right neighbours.
Ecommerce gets stronger when platform, analytics, conversion and integrations work together. Here are four services that often create the most impact in combination.
Web Development
Behind every ecommerce store there is code that has to hold up. We have developers who build custom features, integrations and further development, so the store can grow without technology becoming a bottleneck.
CRO
More traffic is pointless if visitors are not buying. CRO makes sure the visitors you already have actually become customers, which is often the most profitable investment you can make.
Web Analytics and GA4
Without proper measurement, every optimisation is a guess. We set up ecommerce tracking so you can see exactly what every product, campaign and channel actually contributes to revenue.
API Integrations
Inventory, accounting, shipping, CRM and payment flows. We connect everything that needs to talk to the store so the entire chain from click to delivery works without manual steps.
Start with a review of your store.
We go through your current store or your plans for a new one. You get an honest picture of what works, what is losing sales and which choices would actually move you forward.