Strategy and segmentation
Sending the same email to everyone is one of the fastest ways to engage no one. We segment your list by behaviour, interest and purchase history, so the right message reaches the right person at the right time.
EMAIL MARKETING AND MARKETING AUTOMATION
The one channel you own yourselves.
Email is still one of the highest-return channels in digital marketing, but only when it is handled properly. We build flows, segmentation and content that give your customers a reason to stay engaged and keep buying, not unsubscribe.
Retention and customer loyalty
Smart automation
Relevant communication over time
A channel with long-term value
Flows that keep improving over time
Tools we use
Klaviyo
Mailchimp
Automation
Segmentation
Flows
Newsletters
CRM / ecommerce / triggers
Personalisation and reporting
WHAT EMAIL MARKETING LOOKS LIKE WITH US
Four things decide whether email performs.
Email marketing is not about sending newsletters whenever there is time left over. It relies on four parts working together, so the channel drives business instead of wearing your customers out.
Content and messaging that feels relevant
Good email is not about sounding pushy. It is about being worth opening. We create content that gives the reader something of real value, so your emails become a channel people actually want to keep.
Automation and lifecycle flows
The best email results rarely come from one-off campaigns. They come from flows running quietly in the background. Welcome series, abandoned cart flows, win-back sequences, all built so your customers get the right email without you having to think about it every week.
Reporting and long-term improvement
Email is one of the most measurable channels you can work with. We track opens, clicks, revenue and unsubscribes, then keep refining the setup so the channel improves month after month instead of standing still.
When is email marketing the right fit for you?
Email is one of the few channels where you genuinely own the customer relationship. No algorithms. No platform that can change the rules overnight. It is not right for everyone, but here is when it is absolutely worth investing in.
You have repeat customers
If your customers are likely to buy again or stay with you over time, email is one of the most cost-effective ways to keep the relationship active. Paid ads reach them once. Email can reach them a hundred times.
You want automation built into the customer journey
When you want the right emails to go out automatically at the right moments, from first interest to long-term retention, email automation becomes the foundation everything else rests on.
You want a channel you control yourselves
Social platforms and ad networks can change the rules at any time. Your email list is yours. No algorithms between you and the customer, and no risk of the channel disappearing overnight.
You want to increase customer value without increasing ad spend
Getting an existing customer to buy again costs a fraction of acquiring a new one. The right email setup can raise customer value significantly without adding a single krona to your ad budget.
Different business goals need different setups.
Email marketing can be used in many different ways. A campaign built for direct sales looks very different from a welcome flow or a retention series. We shape the setup around what you actually want to achieve.
Sales for ecommerce
We build flows for abandoned carts, browse abandonment, post-purchase follow-up and win-back. For many ecommerce brands, email accounts for 20 to 30 percent of total revenue without increasing ad spend.
Lead nurturing in B2B
For longer B2B sales cycles, email is the channel that keeps the conversation warm without exhausting the prospect. We build sequences that educate, build trust and position you as the expert, so you stay top of mind when the buying decision gets closer.
Onboarding and customer success
New customers are often the most vulnerable. The right onboarding flow helps them get started, reduces churn and increases the chances of turning them into long-term customers instead of one-off buyers.
Transactional emails
Order confirmations, delivery updates and receipts are often the most opened emails you will ever send. We design them to do more than inform, helping them strengthen your brand and drive additional revenue.
Personal customer communication
We build flows around behaviour, not the calendar. Emails triggered by what the customer actually does, or does not do, so the communication feels relevant instead of random.
OUR APPROACH
Quality before volume. Always.
Most agencies recommend sending more emails. We do the opposite. We start by looking at what you already send, how it performs and why. More often than not, the problem is not that you send too little, but that you send the wrong messages to the wrong people. More of that solves nothing. Better solves everything.
Better segmentation before more sends
Better messaging before higher volume
Better automation logic before more tools
Better reporting before more campaigns
OUR PROCESS
Four steps from first review to long-term growth.
1
Current setup and channel review
We start by understanding your current email setup, your flows, your list and how the channel performs today. Quite often, there is more untapped potential there than anyone expected.
2
Segmentation and implementation
We set up segmentation, integrations and the automation platform so the right emails can reach the right people. The foundation has to be right before anything else can work.
3
Production and content
We create the content, design and flows. Everything is built to feel relevant to the reader and commercially effective for you, not the other way round.
4
Reporting and improvement
We review opens, clicks, revenue and unsubscribes every month. What works gets scaled. What does not gets replaced. The channel keeps developing over time instead of going stale.
FREQUENTLY ASKED QUESTIONS
What our clients usually ask us.
Yes, and that is exactly why it still works. Email has outlasted every new platform over the past 25 years and still delivers some of the strongest returns in digital marketing. What has changed is simply what it takes to do it well.
It depends on the business. For ecommerce, Klaviyo is often the strongest fit. For B2B, HubSpot or ActiveCampaign are often better. For simpler newsletters, Mailchimp or MailerLite can be enough. We choose the platform based on what you actually need, not on what suits us best.
That depends on your audience and what your customers expect. For ecommerce, that can be 1 to 3 times a week. For B2B, usually less often. The important point is not how often you send, but whether each email is worth opening.
Smaller than many people think. With the right segmentation and flows, a list of a few thousand active contacts can be more valuable than a list of 50,000 inactive ones. Quality before volume, every time.
We always set email marketing up in a way that follows GDPR and Swedish marketing law. Clear consent, simple unsubscribe handling and proper data management. That is not just a legal requirement, it is also a condition for a healthy list over time.
Yes. We usually start by reviewing what you already have. Sometimes the right move is to rebuild from the ground up, and sometimes it is enough to fix and improve what is already there. We tell you plainly which one applies.
Through revenue, not open rate. Opens are nice to look at, but they do not pay the bills. We measure how much business the email channel is actually generating, both directly and indirectly over time.
A healthy list has a low unsubscribe rate and steady engagement over time. When that starts slipping, it is usually a sign that the frequency or relevance needs adjusting. We follow that closely and fix it before it becomes a bigger problem.
SPECIALIST AREAS WITHIN EMAIL MARKETING
Areas where we go deeper.
Email marketing covers a wide range of work. For some businesses, a full-service setup is enough. For others, a specific area needs to be built properly from the ground up. These are the ones we work with most often.
Marketing Automation
Automated flows running in the background, sending the right email to the right person at the right time. Welcome series, lead nurturing, retention and win-back, all built so the channel keeps working without needing weekly attention.
Klaviyo
For ecommerce brands, Klaviyo is often the platform that delivers the strongest return. We build accounts from the ground up, set up flows and optimise performance so the channel becomes one of your most profitable.
Mailchimp
For simpler newsletter setups and smaller lists, Mailchimp is still a strong choice. We set up segmentation, design templates and build automations that fit your size and needs.
Newsletters and campaigns
Classic newsletters done properly. Content people actually want to open, design that works in every inbox and a strategy that helps the channel grow instead of wearing the list down.
Transactional emails and flows
Order confirmations, delivery updates and account activity. The most opened emails you will ever send, and one of the most underused marketing opportunities in the channel.
Drip campaigns and ecommerce
Sequence-based campaigns triggered by customer behaviour. Abandoned carts, browse abandonment, post-purchase and cross-sell, all built to maximise customer value over time.
Campaign setup
Targeted campaigns for launches, holidays, seasonal periods or your own events. We plan, design and send campaigns built for impact without exhausting the list.
RELATED SERVICES
Email performs better alongside the right neighbouring channels.
Email works best when content, conversion, measurement and overall strategy are all pulling in the same direction.
Content Marketing
Good email needs good content. We help you create material that works both in newsletters and across other channels, so the production effort works twice as hard.
Read more
Conversion Rate Optimisation
Email brings the traffic in, but it is the landing page that decides whether the visitor becomes a customer. CRO makes sure the traffic from email actually turns into business.
Read more
Web Analytics and GA4
Without proper measurement, every email optimisation is a guess. We set up GA4 and tracking so you can see exactly what each send delivers, from click to closed business.
Read more
Digital Strategy
Email on its own is a tactic, not a strategy. We help place the channel in a bigger commercial framework where every part of your marketing works towards the same goals.
Read more
NEXT STEP
Start with a review of your email channel.
We review your current setup or build a plan from the ground up. You get an honest view of what is working, where money is being left on the table and what would actually move things forward.
Free of charge
No lock-in
Direct contact