Presence before demand.
Advertising on Facebook, Instagram, LinkedIn and TikTok that builds brand and drives business at the same time. We choose the right platform, the right message and the right audience based on where your customers actually are, not on what happens to be trending.
Four parts that decide whether the advertising works.
Paid social is more than hitting boost on a post. It is four parts that have to work together. When they do, the difference between waste and profit becomes dramatic.
Tracking and data foundation
Without proper measurement, you are advertising blind. We set up pixels, Conversion API and server-side tracking before campaigns start, so you see exactly what every krona actually gives back.
- Meta Pixel and Conversions API configured
- LinkedIn Insight Tag installed
- TikTok Pixel with event setup
- GA4 connected for the full picture
- Consent Mode and GDPR adjustments
The right platform for the right audience
Your customers are not on every platform at once. We choose where the advertising runs based on who you want to reach, not on which platform happens to be in the spotlight right now.
- Meta Ads for broad reach and conversion
- LinkedIn Ads for B2B and decision-makers
- TikTok Ads for younger audiences and creative reach
- Budget goes where it has the most effect
- Platforms are compared on an ongoing basis
Creative and messaging tailored to each platform
On social media, what wins is what makes the thumb stop. We help you create ads that feel at home on the platform, not the kind that scream advertising and get scrolled past in an instant.
- Formats that match the way the platform is used
- Messaging adapted to the audience's context
- Testing of creative variants
- Video, static images, carousels and lead forms
- Collaboration on creative production
Ongoing optimisation and follow-up
Advertising in social channels is never finished. Audiences get tired, ads become overexposed, algorithms change. We test, swap and adjust continuously so the results keep moving in the right direction month after month.
- Budget allocation based on performance
- Audience analysis and segmentation
- A/B testing of creative and messaging
- Reporting tied to business results
- Strategic reviews and recommendations
When is paid social right for you?
Paid social is powerful for the right kind of business and a waste for others. We tell you straight when it fits, and even more often when it does not.
You want to show up before the customer starts looking
Google catches the people who are already searching. Paid social reaches the ones who do not even know they need you yet. For most companies, that is where new customers are actually born.
You have something visual to show
Social platforms reward content that gets seen. If you have products, environments or people that work well in photo and video, you have one of the biggest advantages in the channel.
You want to build brand and sell at the same time
Most channels force you to choose between brand building and direct response. Paid social lets you do both in parallel, as long as the campaigns are structured properly.
You need retargeting that actually works
The visitors who did not become customers the first time are often the most profitable to advertise to again. Paid social has some of the best tools there are for bringing them back.
Different platforms. Different strengths.
Each platform has its own logic, its own formats and its own audience. We work where your customers actually are, not where it sounds most modern to be seen.
Meta Ads
Broad reachFacebook and Instagram reach almost the entire Swedish population every day. Strong for e-commerce, consumer products and broad reach. One of the most cost-effective channels when it is handled properly.
- Broadest reach in social channels
- Campaigns for leads, e-commerce and brand
- Advanced remarketing and lookalike audiences
- Fits B2C, D2C and service businesses
LinkedIn Ads
B2B precisionFor B2B there is barely anything that beats LinkedIn. You can target specific job titles, industries and companies, and reach decision-makers who would never click a Google ad.
- Unique targeting of decision-makers
- Lead Gen Forms inside the platform
- Account-based marketing and ABM lists
- Fits SaaS, consultancy and service businesses with high deal values
TikTok Ads
Creative reachTikTok is where attention sits right now, especially among younger audiences. Right for brands with strong creative resources and the confidence to test a format that does not look like advertising.
- High engagement and low ad fatigue
- Spark Ads lets you boost organic content as ads
- Strong for brand awareness and product launches
- Fits D2C, fashion, beauty and visual products
OUR FOCUS
Tracking first. Creative next. Scaling last.
Most agencies start by throwing up ads. We do the opposite. First we make sure the measurement works. Then we build creative that stands out. And only when we know what actually works do we scale it. Shortcuts never pay off in social media.
Tracking before spend
We never activate campaigns without proper conversion tracking. Meta Pixel, Conversions API, LinkedIn Insight Tag and TikTok Pixel are set up and validated before any budget goes live.
Audience fit before reach
We start by defining who you want to reach. Audiences are built around your customer segments, not around the platform's broadest targeting. Precision before volume.
Creative before scaling
Paid social is driven by creative quality. We test formats, messaging and tone early. What works gets scaled. What does not work gets replaced.
Platform fit before expansion
Meta is enough for most businesses. LinkedIn is added for B2B situations. TikTok is added when the audience and creative setup justify it. We recommend based on data, not industry trends.
Four steps from first campaign to predictable growth.
Analysis and current state
We start by understanding where you stand. Your current accounts, past campaigns, your audience and which platforms actually fit your business.
Structure and campaign plan
We set up tracking, campaign structure and budget logic before a single ad goes live. The foundation has to be right before anything else can work.
Launch and testing
Campaigns go live with clear goals. We test different creative, audiences and messages in parallel to quickly find what actually works for you.
Optimisation and scaling
When something works, we scale it up. When it does not, we shut it down or adjust. Month by month the account moves towards better results at the same or lower cost.
What our clients usually want to know.
It depends on your audience and what you sell. B2C and e-commerce usually fit Meta. B2B belongs on LinkedIn. Younger consumer brands can get a lot from TikTok. We never recommend all three. We recommend the one or ones that actually fit you.
It depends on the platform, the market and what a customer is worth to you. For most small and medium-sized companies, a meaningful start sits around SEK 10,000-30,000 per month per platform in media budget. Less than that makes it hard to get statistically reliable results.
Yes, but we rarely recommend it from the start. It is better to begin with the platform that fits you best, get it performing and then expand. Spreading the budget thinly across several channels is almost always an expensive way to win nothing at all.
Absolutely. LinkedIn is obviously strongest for B2B, but Meta also works for many B2B companies, especially when the audience is small business owners or industries where decision-makers spend time online in a personal context. We tell you honestly what fits you.
We can either build on the material you already have or create new material. Often all it takes is strong video and image ideas, simple production and clear messaging. Relevance beats production value every time on social media.
You get monthly reports showing what actually matters: cost, conversions, cost per customer and how things are moving over time. No exported dashboards without explanation, just a clear picture of where the money went.
We usually work in 3-month periods because optimisation takes time. But you are never stuck in an agreement that is not working. If something is off, we talk about it before the next period starts.
Yes. We usually start with a review of what you already have. Sometimes it is best to rebuild from scratch, sometimes adjusting is enough. We tell you straight which is right for you.
The first signals usually show up within the first month. Stable, repeatable results usually take 2-3 months because the algorithms need time to learn and we need time to test the right messages and audiences.
Paid social gets stronger with the right neighbours.
Paid social advertising works best when it is combined with proper analytics, search advertising and a clear channel strategy.
Google Ads
Google catches those already searching, paid social catches those who do not know they need you yet. Together you cover the whole customer journey, from first impulse to completed purchase.
Conversion optimisation
More traffic is meaningless if visitors do not become customers. CRO makes sure the traffic paid social brings in actually turns into business.
Web Analytics & GA4
Without proper measurement, every optimisation is a guess. We set up GA4 and server-side tracking so you see exactly what every krona gives back.
Content Marketing
Advertising comes alive with good content. We help you create video, image and text that work in both ads and organic channels, so the budget works twice over.
Start with a review of your social advertising.
We go through your current setup or build a plan from the ground up. You get an honest picture of what is working, what is wasting money and what would move you forward.