Brand and sales in the same campaign.
We run advertising on Facebook and Instagram with focus on what actually moves your business. The right audience, the right creative, the right measurement. No boosted posts on a whim and no campaigns left on autopilot.
Four parts that decide whether your ads work.
Meta Ads is more than choosing an image and hitting boost. It is four things that have to work together. When they do, the difference in results becomes dramatic.
Tracking and data foundation
Without proper measurement, you are advertising in the dark. We set up Meta Pixel, Conversion API and server-side tracking before a single campaign starts, so you see exactly what every krona actually gives back.
- Meta Pixel installed and validated
- Conversions API for server-side data
- Event setup with the right priority order
- GA4 connected for a joined-up view
- Consent Mode and GDPR adjustments
Campaign structure that scales
We build campaigns with a structure that can be managed and scaled. The right split, the right budget logic and the right audience signals, so what works can grow without falling apart.
- Campaign hierarchy built around funnel logic
- Budget allocation based on business priorities
- Audience segmentation and exclusions
- Advantage+ where it has proven value
- A test environment for new campaign types
Creative built for the platform
On Facebook and Instagram, what wins is what makes the thumb stop. We help you create ads that actually get seen, not the kind that blend into the feed and get scrolled past in 0.3 seconds.
- Images, video, carousels and Reels
- UGC and native formats that work in the feed
- A/B testing of creative variations
- Dynamic product advertising for e-commerce
- Adaptation by placement and surface
Optimisation tied to business results
Meta Ads is never finished. Audiences get tired, ads become overexposed and the algorithm changes. We test, replace and adjust continuously so the results keep moving in the right direction month after month.
- Conversion optimisation for leads or purchases
- Cost per result as a guiding KPI
- Ongoing placement analysis and account review
- Comparison across campaigns and creative
- Reporting tied to business results
Is Meta Ads the right fit for you?
Meta Ads is powerful for the right kind of business and a waste for others. We tell you straight when it fits, and even more often when it does not.
You want to reach a broad audience
Meta reaches almost the entire Swedish population every day. If your customers are private consumers, few other channels come close to the same reach.
You want to drive e-commerce sales
Dynamic product ads, catalogue campaigns and retargeting make Meta one of the strongest platforms for e-commerce. Especially when it is paired with a flow that actually converts.
You want to generate leads
Lead forms directly inside Facebook and Instagram, or traffic to your landing pages. Meta gives you the chance to reach the right profile and optimise for qualified leads, not just form fills.
You want to follow up visitors with retargeting
The visitors who did not become customers the first time are often the most profitable to advertise to. Meta has some of the best tools there are for bringing them back.
You want to build brand awareness
Few platforms are better at building recognition quickly. If you want more people to know you before they even know they need you, Meta is often the right place to start.
Different goals call for different setups.
A campaign built to grow brand looks completely different from one built to drive sales. We adapt the structure, the messaging and the bidding to what you actually want to achieve, not to a template.
E-commerce and product sales
When the goal is direct sales, we build campaigns around conversion, dynamic product ads and retargeting. Every krona is tracked all the way from impression to purchase.
- Product feed connected to Commerce Manager
- Dynamic ads that show the right product to the right person
- Retargeting in several stages based on engagement
- Optimisation for purchases and order value
Lead generation and enquiries
For companies selling services, or B2C businesses with longer buying journeys, we build lead campaigns with forms, follow-up and qualification. We optimise for real leads, not cheap clicks.
- Lead Gen Forms for direct capture in the feed
- Conversion campaigns tied to specific events
- Lookalike audiences based on existing customers
- Quality control with CRM data sent back into Meta
Retargeting and follow-up
For more complex setups, we combine several goals in a funnel-led approach. Each step in the customer journey gets its own message, its own audience and its own measurement point.
- Website visitors tracked through Pixel and CAPI
- Dynamic retargeting with the product catalogue
- Engagement-based audiences from Facebook and Instagram
- Sequential messaging across different stages
Brand and reach
If the goal is to be remembered before the customer even searches for you, we optimise for reach, video views and engagement. We measure with brand lift, not last-click attribution.
- Video views with ThruPlay optimisation
- Reach campaigns with frequency control
- Creative adapted by placement
- Brand Lift studies to measure effect
OUR FOCUS
Tracking first. Creative next. Scaling last.
Most agencies throw up campaigns and hope. We do the opposite. First we make sure the measurement works. Then we build creative that stands out. And only when we know what actually works do we scale it.
Tracking before budget
We never activate campaigns without proper conversion tracking. Meta Pixel and Conversions API are configured and validated. Events are prioritised and consent handling is put in place.
Structure before scaling
Account structure with the right campaign hierarchy, audience segmentation and budget allocation. Advantage+ is used where it has proven value, not as a default.
Creative before volume
On Meta, creative shapes the result more than targeting does. We test formats, messaging and angles early. What works gets scaled. What does not gets replaced without sentimentality.
Follow-up before expansion
Scaling only happens when we know what works. Budget goes to campaigns that deliver. Results are measured against your business goals, not the platform's surface-level numbers.
Four steps from first campaign to predictable growth.
Analysis and current state
We start by understanding where you stand. Your current account, your margins, your audience and what you have already tested. That is where the foundation for everything else is laid.
Structure and tracking
We set up Meta Pixel, Conversion API and a campaign structure you can actually manage. Before the first campaign starts, we know exactly what we are measuring and why.
Launch and testing
Campaigns go live. We test different creative, audiences and messages in parallel to quickly find what actually works for your business.
Optimisation and scaling
When something works, we scale it up. When it does not, we shut it down or adjust it. Month by month the account moves towards better results at the same or lower cost.
What our clients usually want to know.
Google catches customers who are already looking for something. Meta catches them before they know they need you. Most companies benefit from running both in parallel, with each platform doing what it is best at.
Meta fits when you want to reach a broad audience on Facebook and Instagram. It is the strongest platform for e-commerce, lead generation, remarketing and brand building in paid social. Most paid social strategies start with Meta.
Yes. E-commerce is driven through catalogue campaigns, dynamic remarketing and Advantage+ Shopping. Lead generation is handled through Lead Gen Forms or traffic campaigns to landing pages. We adapt campaign types and KPIs to your business model.
It depends on your audience. For some B2B companies, LinkedIn is better. For others, Meta works very well, especially if your customers are small business owners or operate in industries where people scroll more than they search. We will tell you honestly which fit is right for you.
They are managed in the same ad platform and share the same audience system. Instagram tends to work better for visual creative and younger audiences. Facebook gives broader reach and more placements. We optimise by placement based on data.
It depends on your market and what a customer is worth to you. For most small and medium-sized companies, a meaningful start sits around SEK 10,000-30,000 per month in media budget. Less than that makes it hard to get statistically reliable results. In a first call, we give you an honest figure for your specific situation.
The iOS updates have made tracking harder, but not impossible. With Conversions API and server-side tracking, we recover a large share of the data that was lost. It is not perfect, but it is enough to manage the advertising properly.
You get monthly reports showing what actually matters: cost, conversions, cost per customer and how things move over time. No exported dashboards without explanation, just a clear picture of where the money went.
Remarketing is relevant for most businesses with website traffic. It reaches people who have already shown interest but did not convert. With Meta Pixel and CAPI, you can build dynamic remarketing campaigns that show the right product or message.
We can either build on the material you already have or help create new material. Often, good video and image ideas, simpler production and clear messaging are enough. Production value is rarely what decides the result. Relevance is.
We usually start with a review of your current account. Sometimes it is best to rebuild from scratch, and sometimes adjusting is enough. We will tell you straight which route is right for you.
We usually work in 3-month periods because optimisation takes time. But you are never stuck in an agreement that is not working. If something is off, we talk about it before the next period starts.
Six areas where we go deeper.
Meta Ads is broad. For some, an overall setup is enough. For others, a specific area needs to be built from the ground up. These are the areas we work with most.
Meta Ads audit
A full review of your current Meta Ads account. We find what is wasting money, what can be improved and what is already working well. You get a concrete list of actions, not a report you have to interpret on your own.
Facebook Ads
Classic Facebook advertising, done properly. The right audiences, the right messaging and the right formats. Still one of the most cost-effective channels when it is handled well.
Instagram Ads
Advertising on Instagram and Reels for audiences who live in the feed. We adapt the creative and format so the ads work on the platform's terms instead of looking like an interruption.
Retargeting
For bringing back the visitors who did not become customers the first time. Segmented lists, the right message and the right frequency, so you stay visible without becoming intrusive.
E-commerce advertising
Dynamic product ads, catalogue integration and purchase-flow setups built for e-commerce. We optimise all the way from first impression to completed purchase.
Creative and ad production
We help you develop ads that work on Meta. Video, static images and Reels formats, all built around the one thing that counts: catching attention in under two seconds.
Meta Ads gets stronger with the right neighbours.
Meta Ads performs best when it is paired with proper analytics, clear channel strategy and conversion optimisation.
Google Ads
Google catches customers who are already searching, while Meta reaches the people who do not know they need you yet. Together they cover the whole customer journey, from first impulse to completed purchase.
Conversion optimisation
More traffic is meaningless if visitors do not become customers. CRO makes sure the traffic Meta brings in actually turns into business.
Web Analytics & GA4
Without proper measurement, every Meta optimisation is a guess. We set up GA4 and server-side tracking so you can see exactly what every krona gives back.
Content Marketing
Advertising comes alive when the content is good. We help you create video, images and copy that work in both ads and organic channels, so the budget does double duty.
Start with a review of your Meta Ads account.
We review your current account or build a plan from the ground up. You get an honest picture of what is working, what is wasting money and what would move you forward.