Paid search, done properly.
We run Google Ads with focus on what every krona actually gives back. Search, Shopping, Performance Max and retargeting, all built around measurable goals and real business, not click counts.
Four parts that decide how your ads perform.
Google Ads is not one single thing. It is four parts that have to work together. When they do, the results become predictable, not random.
Proper tracking before the first krona
Without proper measurement, you are advertising blind. We set up conversion tracking, GA4 integration and server-side measurement before a single campaign starts, so you see exactly what every krona does.
- GA4 setup with the right conversion goals
- Google Tag Manager and server-side tagging
- Enhanced conversions for better matching
- Consent Mode v2 for GDPR compliance
- Conversion imports from CRM when needed
- Ongoing validation of data quality
Structure that gives control and scalability
We build campaigns with a structure you can actually manage. Clear campaigns, the right segmentation, sensible budgeting. So you can scale what works and shut down what does not.
- Campaign hierarchy built around your business goals
- Segmentation by service, product or market
- The right match types and negative keywords
- Bidding strategies tied to business logic
- Audience layers that improve precision
Ads that match search intent
We write ads that answer what the customer is actually searching for, not what we think sounds best. The right message, the right timing, the right landing page, so the click leads somewhere.
- Ad copy that matches search intent and the offer
- RSA setup with systematic A/B testing
- Ad extensions that improve visibility and CTR
- Landing pages optimised for conversion
- Adapted by campaign type and audience
Ongoing improvement, not autopilot
Google Ads is never finished. We adjust bids, test new ads, shut down what is not performing and scale what is. Month by month, week by week.
- Daily bid monitoring and adjustments
- Weekly reviews of search terms and negative keywords
- Monthly strategy reviews and reporting
- Budget moves to what performs, away from what does not
- New campaign types and tests added based on data
The right campaign type for the right goal.
Google Ads is not one product. It is several campaign types with very different strengths. We choose the one that fits your business, not the one that sounds most advanced.
Search ads
For customers who already know what they are looking for. You show up the moment someone searches for your service, with the right message and a clear path to becoming a customer.
Google Shopping
For e-commerce. Your products show up directly in search results with image, price and store. The visitor sees what they are getting before they even click, which filters out unnecessary traffic.
Performance Max
Google's AI-driven campaign type that reaches the whole ecosystem at once. Powerful when set up correctly, wasteful when it is not. We know the difference.
YouTube Ads
Video advertising for brand building and broad reach. We help you create ads that actually get watched, not skipped after five seconds.
Remarketing
For bringing back the visitors who did not become customers the first time. The right message, the right timing and the right frequency, so you remind without becoming intrusive.
OUR FOCUS
Measurement first. Campaigns later.
Most agencies throw up campaigns and hope for the best. We do the opposite. Before a single ad goes live, we make sure the measurement is in place, conversions are tracked properly and that we can tell good traffic from bad. Otherwise every optimisation is a guess.
Conversion tracking first
We make sure all tracking, GA4, GTM and server-side, is configured correctly before campaigns are activated. Without reliable data, you are making decisions blind.
Keyword validation
Every keyword is tested against search intent and business value. We put budget behind keywords with the potential to generate business, not just traffic.
Ongoing testing
Ad copy, landing pages and bidding strategies are tested systematically. We measure with statistical significance and act on results, not gut feeling.
Budget allocation based on data
Budget keeps moving towards campaigns and keywords that perform. Anything that does not deliver is shut down or adjusted.
Four steps from first campaign to predictable growth.
Analysis and current state
We start by understanding where you stand. Your current account, your competitors' advertising, your margins and which keywords can actually become profitable for you.
Structure and tracking
Before campaigns start, we set up an account structure you can manage and tracking that actually shows what leads to business. This is the foundation everything else rests on.
Launch and testing
Campaigns go live with realistic expectations and clear goals. We test different ads, audiences and bids to find what actually works for you.
Optimisation and scaling
When something works, we scale it up. When it does not, we shut it down or adjust. Month by month the account moves towards better results at the same or lower cost.
What our clients usually want to know.
It depends on your market and what a customer is worth to you. For most small businesses, a meaningful starting point sits around SEK 10,000-30,000 per month in media budget. Less than that makes it hard to get statistically reliable results. In a first call we give you an honest figure for your specific situation.
Our management fee depends on the size and complexity of the account. We never take commission on media spend. You get a clear proposal before we start.
Yes. We usually start with a review of your current account. Sometimes it is best to rebuild from scratch, sometimes adjusting is enough. We will tell you straight which is right for you.
Search campaigns can generate traffic from day one. Reaching steady performance with the right data usually takes two to three months. We show results as we go, not only in monthly reports.
Yes. We are certified Google Partners with specialist expertise in Search, Shopping, Display and Video. The certification is renewed each year.
You get monthly reports showing what actually matters: cost, conversions, cost per customer, and how things are moving over time. No exported dashboards without explanation, just a clear picture of where the money went.
Yes. We work with both models and adapt strategy, campaign types and KPIs to your business logic.
We configure GA4, Google Tag Manager and server-side tagging. Enhanced conversions and Consent Mode v2 are implemented for better data quality and GDPR compliance. Nothing goes live without proper tracking.
We start with an account review. We identify what is not working, what can be improved and what should be rebuilt. You then decide whether you want to move forward.
It is driven by your business, your margins and where your customers actually are. For e-commerce, Shopping is often the foundation. For service businesses, search ads. For brand building, YouTube can be the right fit. We choose based on what gives back the most, not on what sounds advanced.
No. Anyone who guarantees specific results in Google Ads is lying or does not know what they are talking about. What we can guarantee is methodical optimisation, honest reporting and that we never spend your budget on autopilot.
We usually work in 3-month periods because optimisation takes time. But you are never stuck in an agreement that is not working. If something is off, we talk about it before the next period starts.
Performance Max is powerful when set up correctly and a straight waste when it is not. We use it where it fits, often together with traditional search campaigns as the foundation. Never as a standalone approach.
Six areas where we go deeper.
Google Ads is broad. For some clients an overall approach is enough. For others, a specific area needs to be built from the ground up. These are the ones we work with most.
Google Ads audit
A full review of your current account. We find what is wasting money, what can be improved and what is working well. You get a concrete list of actions, not a report you have to guess at.
Search advertising
Classic search campaigns done right. The right keywords, the right ads, the right landing pages. For many companies this is still the most profitable part of Google Ads.
Google Shopping
For e-commerce. We set up and optimise product feeds, campaign structure and bidding so your products actually sell instead of just being shown.
Performance Max
When Performance Max fits your business, we build it with guardrails so Google's AI does not run off with the budget. The right audience signals, the right asset groups, the right negative keywords.
Remarketing
For bringing back the visitors who did not become customers straight away. Segmented lists, the right message and the right frequency, so you remind without becoming an annoyance.
YouTube Ads
Video advertising for brand building or direct response. We help you create ads that actually engage, and we choose the right format for your goal.
Google Ads gets stronger with the right neighbours.
Google Ads works best alongside the right analytics, conversion optimisation and a clear digital strategy.
Meta Ads
Search and social work best together. Google reaches customers who are searching, Meta reaches them before they even know they need you.
Conversion optimisation
More traffic is meaningless if visitors do not become customers. CRO makes sure the traffic Google Ads brings in actually turns into business.
Web Analytics & GA4
Without proper measurement, every Google Ads optimisation is a guess. We set up GA4 and tracking so you see exactly what every krona gives back.
Digital strategy
Google Ads on its own is a tactic, not a strategy. We help you place the advertising in a bigger context with clear goals and the right priorities.
Start with a review of your ad account.
We go through your current account or build a plan from the ground up. You get an honest picture of what is working, what is wasting money and what would move you forward.