Straight to the right decision-makers.
LinkedIn Ads is the world's strongest platform for B2B advertising. We build campaigns that target specific job titles, industries and companies, so the budget lands with people who actually make buying decisions, not with a broad crowd that happens to scroll past.
Four parts that decide whether LinkedIn Ads works.
LinkedIn Ads is more expensive per click than most other platforms. That means there are four parts that have to be exactly right for the account to turn profitable instead of becoming an expensive lesson.
Audience and segmentation
The biggest strength of LinkedIn Ads is how precisely you can target. We build audiences based on job title, industry, company size and seniority, so every krona goes to people who can actually make buying decisions.
- Targeting by job title, function and seniority
- Account-based marketing with company lists
- Matched Audiences and retargeting
- Exclusion logic to avoid wasted spend
- Lookalike segments based on CRM data
Messaging for a professional context
Ads on LinkedIn live in a professional context, not an entertainment feed. We write messages that meet people in work mode, with the right tone for the right role, so it does not come across as forced or too salesy.
- Creative adapted to the platform's tone
- Sponsored content, video and Document Ads
- Message Ads for direct communication
- Thought Leader Ads through personal profiles
- A/B testing of angle and call to action
Lead quality and tracking
The number of leads says nothing about whether a lead is any good. We set up Insight Tag, Conversion API and quality measurement that shows which leads actually turn into business, not just who left an email address.
- LinkedIn Lead Gen Forms with pre-filled fields
- Qualifying questions that filter leads
- CRM integration with HubSpot or Salesforce
- Lead scoring based on engagement
- Follow-up built into the marketing flow
Optimisation and follow-up
LinkedIn Ads is never finished. We test audiences, swap out ads, adjust bids and shut down what is not performing. The account keeps moving towards better quality and a lower cost per customer.
- Optimisation against pipeline and closed business
- CRM link for closed-loop reporting
- Demographic analysis of converting leads
- Budget guided by lead quality, not just volume
- Ongoing reporting with real commercial impact
When is LinkedIn Ads the right fit for you?
LinkedIn Ads is not right for everyone. For some companies it is the only channel that actually works. For others it is an expensive way to reach no one. We will tell you straight which one applies to you.
You sell B2B
LinkedIn is the only platform where you can target ads based on what people actually do for a living. If you sell to businesses, it is almost always worth at least testing.
You want to reach specific titles or industries
When your audience is "CEO at a SaaS company with 50-200 employees" or "Head of Marketing in retail", LinkedIn is the only place where that kind of precision actually exists.
Your average deal value is high
LinkedIn advertising has a higher cost per click than other platforms. If a customer is worth hundreds of thousands or millions to you, that price is usually easy to justify.
You want to build thought leadership and brand
Few platforms are better at building professional credibility. When you want the right people to know about you before you even reach out, LinkedIn is often the right place to start.
One platform. Several roles.
LinkedIn Ads can be used in many ways. A campaign built to fill the pipeline looks different from one built to strengthen the brand. We adapt the setup to what you actually want to achieve, not to a template.
Lead generation
We build campaigns with Lead Gen Forms and audiences that quickly fill the pipeline with qualified contacts. You do not just get more leads, you get leads your sales team actually wants to call.
- Lead Gen Forms with pre-filled profile data
- Qualifying questions in the form
- CRM integration for immediate follow-up
- Optimisation for lead quality, not just volume
Sponsored content and webinars
For longer buying journeys where trust needs to be built before contact. We sponsor content that educates the audience and positions you as experts, so they come to you when the time is right.
- Event Ads with registration directly in LinkedIn
- Sequential advertising before and after the event
- Retargeting towards attendees for follow-up
- Reporting linked to registrations and attendance
Brand and awareness campaigns
When you want the right people to recognise you before a sales conversation happens. Reach campaigns targeting specific industries and titles build your brand where your future customers actually are.
- Reach against specific professional roles
- Sequential messaging across the buying journey
- Builds recognition before sales outreach
- Strengthens your name in the right industries
Account-based marketing
For sales teams that know exactly which companies they want to reach. We build ABM campaigns aimed at specific target account lists, so marketing and sales work towards the same goal instead of past each other.
- Company lists as the basis for audience building
- Different messaging for different segments
- Sequential exposure across the buying journey
- CRM link to measure pipeline by account
OUR FOCUS
Audience first. Scaling later.
Most agencies start by launching campaigns against audiences that are too broad, just to gather data. On LinkedIn that is an expensive mistake. We do the opposite. First we define exactly who you need to reach. Then we test at a small scale. And only when we know what actually works do we scale up the budget.
The right audience before reach
We start by defining who you want to reach. Job title, function, seniority, industry and specific companies. No broad targeting. Each campaign is aimed at a clear profile.
The right message before volume
The message is adapted to the recipient's role and context. A CTO needs a different angle than a marketing director. We test creative and angles systematically.
The right form before lead capture
Lead Gen Forms with the right fields and qualifying questions. We collect what your sales team needs to prioritise. No more fields than necessary, no fewer.
The right follow-up before scaling
We connect leads to your CRM and measure what actually turns into business. Budget is allocated based on pipeline effect, not on surface-level campaign numbers inside LinkedIn.
Four steps from first campaign to qualified leads.
Analysis and audience definition
We start by understanding your business, your ideal customers and what makes a lead valuable to you. Then we translate that into an audience on LinkedIn you can actually target.
Setup and tracking
We set up Insight Tag, Conversion API and the account structure so the measurement is in place before the first campaign goes live. Without proper measurement, LinkedIn Ads is just an expensive way to guess.
Launch and testing
Campaigns go live at a smaller scale. We test different ads, formats and audience segments in parallel to quickly find what actually performs for you.
Optimisation and scaling
When something works, we scale it up. When it does not, we shut it down or adjust. Month by month the account moves towards more qualified leads at a lower cost per customer.
What our clients usually want to know.
Yes, cost per click is higher than on Meta or Google. But what decides whether it is expensive is not the price per click, it is the price per qualified customer. For B2B with higher deal values, LinkedIn is often more profitable than cheaper alternatives, precisely because the quality of the traffic is so much higher.
For meaningful results you usually need at least SEK 15,000-30,000 per month in media budget. Less than that makes it hard to gather statistically reliable results. For larger B2B sales organisations, budgets usually sit considerably higher. In a first call we give you an honest figure for your situation.
Rarely. LinkedIn is built for a professional context. For B2C, Meta, TikTok or Google are almost always better and cheaper. The few exceptions are products or services where the buyer's professional role actually matters, for example luxury housing or premium services for executives.
By following every lead through into your CRM and seeing which ones actually became business. It is the difference between reporting "100 leads a month" and "30 leads a month, 8 of which became customers". We optimise for the second.
It depends on how simple or complex the offer is. Lead Gen Forms give more leads but often lower quality. Landing pages give fewer but warmer ones. We choose what fits your business, and often combine both in the same campaign.
The first leads can come as early as the first week, but a stable picture of what works usually takes 6-8 weeks. LinkedIn's algorithm is slower than Meta's and requires more patience, but the results also hold longer.
Yes, you need an active LinkedIn company page to run ads. It does not have to be packed with content, but it has to exist and look professional. We are happy to help polish it if needed.
You get monthly reports showing what actually matters: cost, leads, lead quality and how things are moving over time. No exported dashboards without explanation, just a clear picture of where the money went.
Areas where we go deeper.
LinkedIn Ads is broad. For some, an overall approach is enough. For others, a specific area needs to be built from the ground up. These are the ones we work with most.
Lead Gen Forms
Fast lead generation directly inside LinkedIn's feed. You get contact details without the prospect ever having to leave the platform. When it is set up properly, it is one of the most effective ways to fill the pipeline quickly.
LinkedIn strategy
A long-term plan for how LinkedIn should work as part of your marketing and sales. Not just ads, but how organic presence, employee profiles and paid reach fit together.
Read moreLinkedIn Ads audit
A full review of your current LinkedIn Ads account. We find what is wasting money, what can be improved and what is already working. You get a concrete list of actions, not a report without conclusions.
Read moreAccount-based marketing
Targeted advertising aimed at specific lists of target accounts. Marketing and sales work towards exactly the same companies, which makes the whole process more effective and easier to measure in commercial terms.
Read moreSponsored content
Sponsored posts, articles and videos in LinkedIn's feed. Good for longer buying journeys where trust is built over time and the audience needs to be educated before a sales conversation happens.
Creative and content production
We help you develop ads and content that work in a professional context. Tone, format and messaging adapted to LinkedIn's audience, not to entertainment feeds.
LinkedIn Ads gets stronger with the right neighbours.
LinkedIn Ads works best when it is backed by the right reach in other channels, strong search visibility, proper measurement and a clear B2B strategy.
Paid Social
LinkedIn often works alongside other social advertising, even for B2B. Meta can complement with broader reach, TikTok can reach younger decision-makers. We choose the combination based on what fits your business.
SEO
When LinkedIn ads have sparked interest, prospects often Google you before taking the next step. SEO makes sure what they find then strengthens the decision, not weakens it.
Web Analytics & GA4
Without proper measurement, every LinkedIn optimisation is a guess. We set up GA4 and tracking so you can see exactly what every krona gives back, from first click to closed business.
Digital strategy
LinkedIn Ads on its own is a tactic, not a strategy. We help you place the advertising in a bigger B2B context where marketing, sales and content work towards the same goal.
Start with a review of your LinkedIn advertising.
We go through your current LinkedIn account or build a plan from the ground up. You get an honest picture of whether it is worth investing in, what would perform and how it fits into the rest of your advertising.