At home in the feed, not beside it.
TikTok is where attention is right now, especially among younger audiences. We run advertising with content that actually works on the platform, not the kind that looks like it came from a traditional ad agency and gets scrolled past in a second.
Four parts that decide whether TikTok Ads works.
TikTok is different. What works on Facebook or Instagram rarely works here. There are four things that have to be right for the account to perform instead of becoming an expensive lesson.
The right audience and format
- TikTok is not just for teenagers anymore.
- The audience is still younger and more creative than on other platforms.
- We choose the format that fits your product and audience.
- From Spark Ads to In-Feed and TopView.
Content that works in the feed
- TikTok users scroll past anything that looks like advertising in under a second.
- We help you create content that looks like it belongs on the platform.
- Not like a commercial that ended up in the wrong place.
- What feels native almost always beats what feels overproduced.
Campaign structure and tracking
- We set up TikTok Pixel, Events API and a campaign structure you can actually steer.
- Before the first ad goes live, we need to know exactly what we are measuring.
- We also need to know why we are measuring it.
- The account is built for control, not guesswork.
Optimisation and follow-up
- TikTok Ads is never finished.
- Trends move fast and creative goes stale faster than on other platforms.
- We replace ads, test new formats and keep adjusting.
- The results need to hold up over time.
When is TikTok Ads the right fit for you?
TikTok is powerful for the right kind of brands and a waste for others. We tell you straight when it fits, and even more often when it does not.
You are targeting a younger or broader consumer audience
TikTok reaches younger audiences better than any other platform, but the user base is growing quickly in other age groups too. For consumer products and services with a broad audience, it is often worth at least testing.
You have something visual that works in video
TikTok is a video format. If you have products, settings or people that can be shown in short, fast video, you have the raw material needed for it to work. Without that, it is hard.
You want to build brand quickly and broadly
Few platforms are better at creating quick recognition for the right kind of brands. When you want more people to know you in a short space of time, TikTok is often the most effective route there.
You are willing to try new creative formats
TikTok rewards boldness. Companies willing to drop polished ad aesthetics and try rougher, more human formats usually beat the ones trying to run traditional advertising in a TikTok costume.
One platform. Different roles.
TikTok Ads can be used in many ways. A campaign meant to drive direct sales looks different from one built to grow brand. We adapt the setup to what you actually want to achieve, not to a template.
Brand awareness
For new brands or product launches where the goal is to be remembered. Reach campaigns and creative formats that build recognition with the right audience in a short space of time.
E-commerce and direct sales
With TikTok Shop, dynamic product ads and retargeting, it is possible to drive sales directly in the app. We build funnels that take the visitor from the first video to a completed purchase.
Product launches
TikTok is one of the fastest ways to create hype around a new product. The right format, the right timing and the right message can turn a launch into a talking point in days instead of months.
Spark Ads and organic amplification
We can boost organic videos that are already performing well and turn them into ads. These often outperform traditional ads because they have already proved they work.
How we think about TikTok Ads.
TikTok is not Facebook with a new coat of paint. Most agencies treat it that way, and their clients pay the price. We start from a very different place.
The hook before everything else
The first two seconds decide whether someone stays or scrolls past. We spend more time on the hook than on the rest of the ad put together, because without it nothing else matters.
Stop the cringe reflex
TikTok users respond to ads that look like ads by scrolling. We help you let go of polished formats and create content that feels like it already belongs on the platform, even if that feels unfamiliar at first.
Volume over perfection
TikTok rewards testing and variation. Better five decent ads a week than one perfect ad a month. The algorithm learns faster when it has more material to work with.
Measurement behind the creative
Creative freedom is meaningless without proper measurement. We set up TikTok Pixel and Events API first, so we can follow which creative choices actually lead to business instead of just talking about what "felt good".
Four steps from first campaign to predictable growth.
Analysis and creative starting point
We start by understanding your audience, your margins and what creative material you have to work with. TikTok needs a different kind of raw material than other platforms, and that gets decided early.
Setup and format
We set up TikTok Pixel, Events API and the account structure. Then we choose the format, from Spark Ads to In-Feed, based on what actually fits your product and your goals.
Launch and testing
Campaigns go live with several creative variants in parallel. We test hooks, formats and messages quickly to find what actually works in your niche.
Optimisation and refreshing
TikTok ads go stale quickly. We keep replacing creative, scale what works and shut down what does not. The account stays alive month after month.
What our clients usually want to know.
TikTok's user base is growing quickly in the 25-45 age brackets too. For many consumer products and services, you now reach more adults here than you might expect. We will tell you honestly whether it fits your audience or not.
Rarely. For classic B2B, LinkedIn is almost always better. There are exceptions for B2B companies targeting small business owners or where the decision-makers are younger and spend time on TikTok privately.
Yes. TikTok's user base in Sweden is growing quickly and is now one of the most active in the Nordics. Reach is fully comparable with Instagram for the right audiences.
It is decisive. On TikTok, creative accounts for most of the result. The good news is that production value matters less than format and authenticity. A simple iPhone video that feels native to TikTok beats a high-budget production that looks like TV advertising every time.
For meaningful results, a starting point usually sits around SEK 10,000-25,000 per month in media budget. Less than that makes it hard to gather statistically reliable results. TikTok's algorithm also needs enough data to learn who your best customers are.
Yes. With TikTok Pixel and Events API, we track conversions, sales and the full customer journey. The measurement is better than many people think, especially when we combine it with the rest of your GA4 setup.
Yes. We either help your team produce videos with the right structure and hooks, or create the material for you. On TikTok, a combination usually works best, because genuine content from your side beats polished studio production.
The TikTok algorithm learns quickly and the first signals often show up within a week. Stable, repeatable results usually take 3-6 weeks once we have found the creative formats that work for you.
Areas where we go deeper.
TikTok Ads is broad. For some, an overall setup is enough. For others, a specific area needs to be built from the ground up. This is the one we work with most.
TikTok Spark Ads
We boost organic videos that are already performing well and turn them into ads. These often outperform traditional ads because they have already proved they work.
TikTok Ads gets stronger with the right neighbours.
TikTok Ads does its best work when reach, conversion and measurement are connected across the full customer journey.
Meta Ads
TikTok builds attention, Meta closes the deal. Together they cover the whole customer journey, from first impression to completed purchase. For many consumer brands, it is the strongest combination available.
SEO
When TikTok ads have sparked interest, prospects often Google you before taking the next step. SEO makes sure what they find strengthens the decision instead of weakening it.
Conversion optimisation
More traffic is meaningless if visitors do not become customers. CRO makes sure the traffic TikTok brings in actually turns into business.
Web Analytics & GA4
Without proper measurement, every TikTok optimisation is a guess. We set up GA4 and tracking so you can see exactly what every krona gives back, from first impression to closed business.
Start with a review of your TikTok advertising.
We review your current TikTok account or build a plan from the ground up. You get an honest picture of whether it is worth investing in, what would perform and how it fits into the rest of your advertising.